The Culture within Starbucks A Reflection of Human...

Introduction Coffeehouses, and more specifically Starbucks, have increasingly become an essential part of many people’s daily life. So I was interested in how the culture within Starbucks is a reflection of natural human interaction. I chose to observe the environment and interaction of people within a suburban neighborhood Starbucks for one hour. Methodology Most ethnography is done using inductive methodology, also known as grounded theory, meaning that the theory will arise out of the collected data. I did not go in to the Starbucks with the mindset of testing a hypothesis. During my research, I utilized full field notes because it is common practice for people to work on their laptops in a coffeehouse. One might even argue that it†¦show more content†¦It was quite easy to remain invisible throughout this experiment because most people don’t socialize in coffeehouses and fortunately I did not meet anyone at Starbucks that I knew. I think because of the setting it really allowed me to be nearly an invisible researcher. Data Taken from the data: I started by research ethnography around 2:00pm. Arriving at the Starbucks on the corner of Warren Parkway and Preston Road, I realized something unusual; the exterior of the Starbucks was joined with a Panda Express and practically shared an outdoor seating area. For me this deteriorated the exclusivity often associated with treating myself to Starbucks. As soon as I walked in I immediately felt very rushed and panicked because of the amount of people in the store and the hurry they all were in to receive their drinks and leave. There were around sixteen people sitting comfortably in chairs and barstools and couches, that all seemed unfazed by the rush occurring around them. Each person was in his or her own little world bubble. I walked to the counter to order my drink, and tried to find myself a place to sit while waiting for my order to be prepared. While waiting I found myself one of the only seats available from where I could comfortably observe the surroundings. It just so hap pened to be that this seat was on a long table with multiple chairs around it, much like aShow MoreRelatedStarbucks On Clemson University Campus1666 Words   |  7 PagesOn Monday, October 17 from one p.m. until two p.m. I observed people’s behavior in Starbucks on Clemson University campus. The majority of the population consisted of students most likely ranging from eighteen years old to twenty-four years old. This time of day seemed to be particularly busy, and from where I was sitting I observed human behavior as they interacted within the space. The room itself had an ordering area, an area to gather while waiting for your drink, and then multiple seating arrangementsRead MoreStarbucks s Mission Statement Of Starbucks3130 Words   |  13 PagesStarbucks All around the globe people have either purchased a coffee or have heard of the coffee chain Starbucks. 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